Article marketing has many benefits which may include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web. Article marketing has become a proven strategy for raising your link popularity. It can also be a affordable way to compete with larger companies in your chosen field.

It’s best to write on topics that are closely related to your business type, while making sure that the article provides good content for the reader, no one wants to read a sales page. Every article that you write will need a resource box section that will contain your sales info including an (anchor text) link or two pointing to your Web site. You could have a terrific product and a wonderful sales strategy, but without the targeted traffic your online business could be going no-where.

You can take advantage of a ton of free article submission sites on the internet, where you can submit your articles for free, some also offer software and services to help in the process. Once approved, the sites will make your articles available for distribution and publication to ezines, webmasters etc… Now there is no more need to beg for reciprocal link exchanges, pay for text links, or spend hours posting free ads to link farms that no one will read anyway. Articles, written yourself, are becoming the fastest and cheapest way to see results from your efforts.

When done properly, your article marketing campaigns can be a very powerful tool to drive loads of targeted traffic to your website. Whether your business is brand new or you have been in business for a long time, you can gain brand new customers from marketing your own articles. To be the most effective, article marketing should just be part of a larger, more comprehensive SEO strategy. Remember, the goal of successful article marketers is increased business and most importantly profit and this can be achieved with the help of article marketing.

I would encourage you to take advantage of article marketing automation systems that can really make your article marketing campaigns get powerful results. One of the best ways is with article marketing submission services that can submit your articles to hundreds of websites. My favorite article marketing system is the Unique Article Wizard The wizard really gets me links back to my websites.

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While we don’t often think about – or even care – how the Google search engine works, it is essential for anyone who is using search engine optimization, or natural search marketing for their online business to understand the basic principles that drive Google.

There are three main parts to Google: Googlebot, The Indexer, and the Query Processor. Each of these three parts is crucial to online businesses, believe it or not. Let’s take a deep look at each of these Google elements to see how they work.

Googlebot is the search engine spider that comes to your website and spiders your pages. It isn’t an actual spider, of course.

It actually works more like a web browser by calling a server and requesting pages, and downloading them – just as you do when you open your web browser, type in an web page address, and the page loads.

Googlebot, however, is run by numerous computers and performs this task much faster than one user could on their home or work computer. Googlebot also doesn’t know that a website exists until a URL is put into their Add URL form, or until they find a link to that website on another web page.

When Googlebot visits a page, they take all the links from that page, put them in a queue for crawling, and just repeat this process over and over again. Once Googlebot has found a link, and downloaded the page, it hands that page off to the Indexer.

The Indexer stores the pages in Google’s Index Data base. The Index then sorts all of the pages in its database, alphabetically, by looking at all of the keywords on the pages. The Indexer does not pay any attention to what Google calls stop words, such as is, on, or, why, how, etc. It just pays attention to more important keyword type words.

The Indexer, after Indexing pages, waits for the Google Query Processor to ask it for a list of documents. A keyword is given to the Query Processor, which in turn asks the Indexer for a list of stored websites contain that keyphrase.

The Indexer then supplies the Query processor with a list of the documents, and the Query processor presents that to the user that requested the keyword.

As you can see, each element is important to the others. It all starts with the Googlebot finding your webpage link on another page, or by you going to Google and using the Add form to list your website.

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