Every time you navigate from website to website, or video to video, you’re driven by the experience. And yet, when we share content online – whether it’s scrolling through a Flickr photostream from your friend’s wedding, or a live-streaming video – we are often left feeling that something is missing; that for all of the attention on social networking, there are few social media experiences that match the fun of hanging out together with friends in person.

It is not about the “whats” and “hows” you upload (which were discussed years ago). It is about the experience of socializing online and how that unite Internet users.

A lack of social experience can bring adverse effect to an industry. The music industry is one example.

What Has The Music Industry Learned?

The music industry offers an excellent case study of the unhappy ending online video could face if we forget the importance of social interaction. By now, everyone knows the tale of how the music industry largely shunned technological improvements in distribution in the early 2000s, just as downloading portals, such as Napster, offered consumers a more engaging and efficient means of acquiring music. The decades-old distribution model for music was dead.

Musicians thought the new model would be fortune making but the result was disappointing. Besides the problems brought by thriving piracy, the availability of musical albums was push to a peak by iTunes’ 99 cent-per-song that music was downgraded to be a cheap commodity.

This has led musicians to go back on tour to entertain and engage their fans and have real-life social interactions. It’s bringing back the real-world social connections that make music so important to our lives.

It Is Not About What You Share

As more and more social platforms appear in the market, people start advocating that what you share is the only thing that matters and it is the only way to recruit loyal fans. This is not the right kind of thinking. iTunes’ 99 cent-per-song model, for example, allows quick access to a large pool of music, but the music products become so easily accessible that are eventually cheapened. Therefore, what you share cannot determine the achievement of a pleasant social experience.

User Experience Will Trump Ubiquitous Content

Not that the content doesn’t matter at all, but if you wish to win by marvelous content solely, you will end up in great disappointment. Digital gadgets like iPhones and iPads have made online consumption so convenient that users are asking for more than the content, but a memorable social experience.

The throne in the social marketing world now belongs not to the content or distribution, but the social experience. Look at all the divas who are gaining bills on their roadshows! Content alone cannot satisfy the greedy mass. A good content which provides a good social experience is now the apple of their eyes.

Social media interaction will evolve to be much more interesting and absorbing. There will be more tools available for us to express our emotions and feelings to friends online, making it easier to link our conversations in the real world with the content we share in the virtual world. Marketers’ focus should really shift from the “whats” (content) and “hows” (ways of distribution) of sharing to social experience optimization, to ensure customers’ loyalty.

Learn more about facebook marketing. Stop by Queenie Ang’s site where you can find out all about online advertising and what it can do for you.

The Web 2.0 real estate marketing is a big idea that everyone is trying cash in on. First, what is Web 2.0? Some have defined Web 2.0 is a secondary but better internet for people to get information from other people. Blogs, wikis and mash ups are just the surface of what the Web 2.0 is about.

In the past, you would have to call a realtor if you had a few questions about selling your home or if you wanted to buy a home in another state. At worst, you would have to travel to every state that you were thinking about moving to. Regardless you would probably need a realtor that comes with high pressure to add to their monthly commissions.

With Web 2.0 real estate marketing, people can ask all the questions they like and get answers from professional realtors. If someone wants to know what properties are going for in particular area, they can get the information and not be pressured by anyone. They can peruse the ads or videos of homes that are for sale at a time that woks for them.

The Web 2.0 is a wealth of information for the professionals. Video tours are a great way to promote your listings, especially for those that are out of towns. However they are hard to make if someone is not a professional movie maker. There is an abundance of information and products available for any realtor to pick up and learn.

The chances of getting real, profitable leads are a lot greater with the usage of the Web 2.0 applications. If people have already taken a virtual tour of a home and then they contact you, you know that many of their questions have already been answered.

If a realtor is looking to launch their own web page, there are sites that can help to find logical domain names and offer hints and tips to make anyone’s website stand out. A person does not have to be an internet wiz to put up a decent website that will drive traffic and effectively promote home listings.

A good place to start for either a realtor or for John Q. Public is a site called Active Rain. This site should be able to link anyone to whatever it is that they need to know about real estate, moving and anything else related. Web 2.0 real estate marketing has done wonders for the industry and the Web 2.0 has done just as much for other businesses. The younger generation is already plugged into these networks, so they can lead the way for older generation that is still trying to figure out their email.

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